Monday, November 30, 2009

Is YouTube In Your Business Future?


The magic of video has created a plethora of both good and bad means by which it is used for both personal and business reasons. A video in the form of a 30 second commercial aired on regular television, when produced correctly, could result in millions of dollars in sales. When done poorly it could cost the company millions.

But what about video online? Yes we are full steam ahead in the digital age. Everything is digital from pictures to appliances, and of course video. Due to the lowering cost of digital video recorders, anybody can be the next great film maker or commercial producer.

A commercial spot on television could cost a lot of money depending on how many times you run it, the geographic location and more. In steps internet video advertising and how it can help your business.

Unless you live in a closet I am sure you have heard of the web site YouTube. On this site you will find thousands of videos posted by amateurs and professionals alike. You can watch funny clips, people`s home movies, or Clay Aiken`s newest music video.

If you are into keeping up with the times, YouTube has given people the ability to post their frustrations about the press being all over Britney Spears, to Paris Hilton`s Champagne Birthday Party. It has truly become a magnificent web site.

How can YouTube help your business? Simply put you can post multiple video commercials about your business, products or services, how-to videos, and so much more. The best part you can sign up for free. YouTube has become such the video standard for online viewing, that we have implemented on our website the ability for our customers to embed their YouTube video directly into the online advertising promotions with a click of the button.

In order to get started I recommend that you go online to YouTube and search around and see what your competition is doing. Get a feel for what is working and what gets the most "plays".

Once you have a feel for what will produce the best results for the video of your business, product or service, go ahead and record it. Not sure how? Search online for people in your area that handle this, yes they are out there, and they are good at it.

Once your video is complete, upload it to YouTube; share it with your friends, relatives, business partners and current customers. If they like what they see they can share it with their friends with a simple click of the "share" icon that YouTube provides.

Next visit sites that allow you to embed YouTube video directly into online advertisements and promotions, and away you go. Your video, if done well, should be pulling in customers in no time.

Bruce tucker